Christy Moody is the founder of Soleil Sunwear, a California-made but French-inspired sunwear clothing and apparel brand. Wanting to protect her skin from harmful sun exposure, Christy set out to create a brand that was both stylish and comfortable while also being effective. From her initial prototypes on her living room floor to creating a hugely successful brand, Christy’s journey has been one of grit and determination. Listen in as Christy shares insights on navigating sales, marketing, and the importance of word of mouth. As Christy says, “ It doesn't matter how good your product is if people don't know about it.”

Timestamps:

01:21 About Christy

02:19 Inspiration for Soleil Sunwear

05:55 Challenges

08:20 Building the Brand

15:41 Strategies and Collaborations

20:06 Customer Feedback

24:41 Embracing Creativity and Taking the First Step

26:10 Balancing Business Growth and Financial Stability

27:44 The Power of Persistence

30:56 Community and Collaboration

33:47 Exciting Plans and Future Collaborations

39:20 Learning from Mistakes and Moving Forward

Links:

Soleil Sunwear: https://soleilsunwear.com/

Christy Moody: https://www.instagram.com/christy_moody/